Is RCS finally ready for its moment?
Branded profiles, richer content, and built-in actions are changing the inbox. What will it take for RCS to become an everyday business channel?
The Sent blog
New Feature
What is RCS messaging? A guide to Rich Communication Services
Rich Communication Services adds images, read receipts, suggested actions, and rich cards to ordinary text messaging. Here's what it actually is, how it works, and where it fits.
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Showing 6 of 8 posts.
The hidden cost of too many notifications
Every alert competes for attention. Explore how notification fatigue develops and how teams can decide what deserves a message.
Why SMS still matters in an app-first world
SMS remains part of everything from account access to delivery updates. We look at the strengths that keep it relevant—and its limitations.
The inbox is becoming a storefront
Product discovery, shopping assistance, and checkout are moving into conversations. What does conversational commerce mean for the customer journey?
Can customers tell who's really messaging them?
Scams and impersonation put legitimate business messages under suspicion. Explore the role of verified senders, recognizable branding, and thoughtful message design.
Passwords are changing. Where do verification codes fit?
Passkeys and other authentication methods are reshaping how people sign in. We examine where one-time codes remain useful and where they introduce friction.
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