Sent is now a native app on Zapier
Start a thread off a new database row, send reminders off a calendar event, and route replies into your CRM, with no webhook endpoints to host.
The Sent blog
Sent is now an official Claude connector
Send SMS, WhatsApp, and RCS from Claude, check delivery, look up a number, and see what you need before you text a new country, all through the same gates as the API.
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Showing 6 of 10 posts.
Is RCS finally ready for its moment?
Branded profiles, richer content, and built-in actions are changing the inbox. What will it take for RCS to become an everyday business channel?
The hidden cost of too many notifications
Every alert competes for attention. Explore how notification fatigue develops and how teams can decide what deserves a message.
Why SMS still matters in an app-first world
SMS remains part of everything from account access to delivery updates. We look at the strengths that keep it relevant—and its limitations.
The inbox is becoming a storefront
Product discovery, shopping assistance, and checkout are moving into conversations. What does conversational commerce mean for the customer journey?
Can customers tell who's really messaging them?
Scams and impersonation put legitimate business messages under suspicion. Explore the role of verified senders, recognizable branding, and thoughtful message design.
One API. Every channel.
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