Samoa Phone Numbers: Format, Area Code & Validation Guide

Learn how to call Samoa using country code +685 and master Samoa's phone numbering structure, validation methods, and integration best practices. Whether you're building a telecommunications application, integrating with Samoan service providers, or validating user input for mobile (7 digits) or landline numbers (5-6 digits), this guide provides the essential knowledge you need.

Understand Samoa's Phone Numbering System

Samoa maintains a modern phone numbering system overseen by the Office of the Regulator (OOTR), established in 2006 under the Telecommunications Act 2005. The current Samoa National Numbering Plan 2016 governs the system serving 228,966 people (2024) across the nation's two main islands.

Sources: Worldometer Samoa Population; Samoa National Numbering Plan 2016 (PDF); Office of the Regulator – OOTR

Number Format Overview

Samoa uses different dialing formats for domestic and international calls:

Domestic dialing: Dial the local number directly (no prefix needed) International dialing: Use +685 followed by the local number

The following table summarizes the number formats you'll encounter:

The country code for Samoa is +685, following ITU-T Recommendation E.164. Familiarize yourself with these formats to ensure accurate parsing and validation in your applications.

Sources: Samoa National Numbering Plan 2016; ITU – Samoa +685

Emergency Services: Critical Considerations

Samoa's emergency telecommunications infrastructure operates 24/7 with these key features:

• Centralized Response Center – Trained multilingual operators handle all emergency calls
• GPS Integration – Location tracking for mobile calls improves response times and accuracy
• Redundant Systems – Backup power and network facilities maintain service during disruptions
• Multi-Agency Coordination – Police, Fire, and Medical services share real-time information
• Remote Island Coverage – Satellite communications reach even the most remote areas

Warning: Ensure your systems correctly route emergency numbers. Blocking or misrouting 911 calls has severe legal and practical consequences. Test emergency call routing thoroughly before deployment.

Explore Samoa's Telecommunications Landscape

Samoa's telecommunications infrastructure modernized significantly after Digicel entered the mobile market in 2006, breaking Vodafone Samoa's (then Bluesky) monopoly. Competition drove price reductions and network expansion across the islands.

Mobile Network Evolution

Samoa offers robust mobile network coverage:

• 5G Rollout (2024) – Digicel Samoa received approval and partnered with Nokia to upgrade infrastructure, starting with Apia's CBD
• 4G/LTE Coverage – Widespread in urban areas. Digicel completed 100% LTE rollout in September 2020
• 3G Coverage – Reaches 98% of populated areas. Vodafone Samoa covers 98.5% of where Samoans live, work, and play
• Satellite Backup – Maintains communication links to remote locations

Consider these coverage levels when designing applications that depend on mobile data connectivity.

Sources: Operator Watch – Samoa 5G Approval; Vodafone Samoa Coverage; Phone Travel Wiz – Samoa SIM Cards

Fixed-Line Services: Current State

While mobile services dominate, fixed-line services serve specific needs:

• Fiber-Optic Backbone – Deployed in major cities with high-bandwidth capabilities
• Copper Network – Serves rural areas with basic connectivity
• Business-Grade SLAs – Available for businesses requiring guaranteed service levels

Choose fixed-line when:

• You need guaranteed uptime with SLA guarantees
• Your application requires consistent, high-bandwidth connections
• You're serving business customers with dedicated infrastructure needs

Choose mobile when:

• You need broader geographic coverage (98%+ population reach)
• Your users are primarily consumers
• Flexibility and portability matter more than guaranteed performance

Fixed-line growth is limited by high bandwidth costs and infrastructure underinvestment.

Key Players in the Market

Two primary operators dominate Samoa's telecommunications market:

Digicel Samoa:

• Services: Mobile voice/data, business solutions, digital payments
• Network: Comprehensive LTE coverage with 43+ towers
• 5G Status: Secured 2024 approval, partnered with Nokia for infrastructure upgrades starting in Apia's CBD
• History: Entered market in 2006 with 9 towers serving 30,000 mobile users
• Ownership: Acquired by Telstra in 2021 with Australian government backing

Vodafone Samoa (formerly Bluesky):

• Services: Mobile telecommunications, high-speed internet, digital television
• Network: 98.5% coverage of populated areas with extensive fiber-optic infrastructure
• History: Market monopoly holder until Digicel's 2006 entry
• Infrastructure: Modern switching systems and fiber-optic backbone

Sources: Digicel Pacific; Vodafone Samoa; Samoa Pocket Guide – SIM Cards; Nucamp – Tech Companies Samoa 2025

Implement Samoan Phone Number Handling

Integrate Samoan phone numbers into your systems with these practical implementation guidelines.

Validate Number Formats for Data Integrity

Implement robust validation with these requirements:

• Strict Format Checking – Use regular expressions or dedicated libraries to enforce defined number formats
• International Prefix Handling – Support +685 international prefix for incoming and outgoing calls
• Updated Validation Rules – Monitor OOTR announcements for numbering plan changes

Example Validation Function (JavaScript):

function validateSamoanPhoneNumber(phoneNumber) {
  // Remove non-digit characters except leading +
  const cleanNumber = phoneNumber.replace(/^\+685/, '').replace(/\D/g, '');

  // Regex patterns for different number types
  const patterns = {
    landline: /^(?:[2-5]\d{4}|6[0-9]\d{4})$/,  // 5-6 digits
    mobile: /^(?:7[1-35-7]|8[3-7])\d{5}$/,      // 7 digits
    tollFree: /^800\d{3}$/,                      // 6 digits
    emergency: /^911$/                           // 3 digits
  };

  // Check against each pattern
  for (const [type, pattern] of Object.entries(patterns)) {
    if (pattern.test(cleanNumber)) {
      return {
        isValid: true,
        numberType: type,
        e164Format: type === 'emergency' ? '911' : `+685${cleanNumber}`
      };
    }
  }

  return {
    isValid: false,
    numberType: null,
    error: 'Number does not match any valid Samoan format'
  };
}

// Example usage:
console.log(validateSamoanPhoneNumber("61190"));
// { isValid: true, numberType: "landline", e164Format: "+68561190" }

console.log(validateSamoanPhoneNumber("+6857713578"));
// { isValid: true, numberType: "mobile", e164Format: "+6857713578" }

console.log(validateSamoanPhoneNumber("911"));
// { isValid: true, numberType: "emergency", e164Format: "911" }

console.log(validateSamoanPhoneNumber("1234567"));
// { isValid: false, numberType: null, error: "Number does not match..." }

Common validation pitfalls to avoid:

1. Not handling the +685 prefix – Strip it before validation, then add it back for E.164 format
2. Forgetting emergency numbers – 911 should validate even though it's only 3 digits
3. Accepting invalid mobile prefixes – Only 71, 73, 75, 76, 77, 83, 84, 85, 86, 87 are valid
4. Ignoring landline length variation – Landlines can be 5 or 6 digits
5. Missing error messages – Always return actionable error information

Adapt this validation approach to your programming language and framework.

Integrate Beyond Validation

Beyond validation, address these integration factors:

Time Zone Management

Samoa uses Pacific/Apia time zone (UTC+13 standard, UTC+14 daylight saving). Handle time zone conversions correctly for scheduling and logging:

const samoaTimeOptions = {
  timeZone: 'Pacific/Apia',
  timeZoneName: 'short'
};

const now = new Date();
console.log(now.toLocaleString('en-US', samoaTimeOptions));

Number Formatting

• Storage: Use international E.164 format (+685XXXXXXX) for consistency and interoperability
• Display: Show locally appropriate formats for better user experience (e.g., "7713 578" instead of "+6857713578")
• Input: Accept multiple formats but normalize to E.164 before storing
• Validation: Use phone number lookup services to verify carrier and number validity in real-time

Emergency Call Routing

Test emergency call routing rigorously before deployment:

1. Verify 911 routes to emergency services, not your application
2. Ensure calls work even when user authentication fails
3. Test on both WiFi and cellular connections
4. Validate GPS location data transmits correctly
5. Confirm backup routing activates during network failures

API Integration & Rate Limiting

When integrating with Samoan telecom provider APIs:

• Implement exponential backoff for failed requests
• Cache validation results to reduce API calls
• Set reasonable rate limits (typically 10-100 requests/minute for validation)
• Monitor API quotas and usage to avoid service interruptions
• Maintain fallback validation using regex when APIs are unavailable

Info: Regularly review OOTR guidelines for updates to numbering plans and validation requirements. Check regulator.gov.ws quarterly for regulatory changes.

Understand Number Portability Limitations

Samoa does not have Mobile Number Portability (MNP) as confirmed by the Samoa National Numbering Plan 2016. Users must change their number when switching providers.

Strategies for managing number changes:

1. Track multiple contact methods – Store email, secondary numbers, and social media handles
2. Prompt for updates – Ask users to verify their number periodically (every 6-12 months)
3. Detect provider switches – Monitor prefix changes (e.g., 71xx moving to 83xx suggests provider change)
4. Maintain contact history – Keep old numbers with "inactive" status for reference
5. Send verification prompts – Use SMS to verify number is still active before important communications

Database schema recommendation:

CREATE TABLE user_phone_numbers (
  id UUID PRIMARY KEY,
  user_id UUID NOT NULL,
  phone_number VARCHAR(15) NOT NULL,  -- E.164 format
  provider VARCHAR(50),                -- 'Digicel' or 'Vodafone'
  status VARCHAR(20) DEFAULT 'active', -- 'active', 'inactive', 'invalid'
  verified_at TIMESTAMP,
  created_at TIMESTAMP DEFAULT NOW(),
  deactivated_at TIMESTAMP,
  INDEX idx_user_active (user_id, status)
);

While OOTR has authority to implement MNP, no timeline has been announced as of 2024-2025.

Source: Samoa National Numbering Plan 2016

Stay Ahead in Samoa's Telecommunications Landscape

Samoa's telecommunications sector continues evolving with Digicel's 5G rollout beginning in 2024. Use this guide's numbering system knowledge, regulatory framework, and best practices to effectively integrate Samoan phone numbers into your applications.

Monitoring checklist for regulatory changes:

□ Review OOTR website quarterly for policy updates □ Subscribe to OOTR announcements and industry newsletters □ Monitor both operators' websites for service changes □ Check ITU-T E.164 updates annually for international numbering changes □ Watch for MNP implementation announcements □ Track 5G expansion beyond Apia to plan coverage strategies □ Review numbering plan revisions (current: 2016 version) □ Test validation rules when new prefixes are announced

Future developments to watch:

• Mobile Number Portability – Could fundamentally change how you track users
• 5G Expansion – May enable new use cases requiring updated network detection
• New Prefix Allocations – Growth may require additional mobile/landline prefixes
• International Gateway Changes – Could affect call routing and costs

Key Resources:

• Office of the Regulator (OOTR)
• Samoa National Numbering Plan 2016
• ITU Samoa Country Code

Frequently Asked Questions About Samoa Phone Numbers

What is the country code for Samoa?

The country code for Samoa is +685, assigned by the International Telecommunication Union (ITU) under ITU-T Recommendation E.164. When calling Samoa internationally from any country, dial +685 followed by the local number (7 digits for mobile, 5-6 digits for landlines). Remove any leading "0" – it's only used for domestic calls within Samoa.

How do I format Samoa mobile phone numbers?

Samoa mobile phone numbers use 7 digits with prefixes 7[1-35-7] or 8[3-7]. Valid mobile prefixes include: 71, 73, 75, 76, 77, 83, 84, 85, 86, 87. For international dialing format, use country code +685 followed by the 7-digit mobile number (e.g., +685 7713578). For domestic dialing within Samoa, dial the 7-digit number directly. Always store numbers in E.164 format (+685XXXXXXX) for consistency and global compatibility.

What are the main mobile operators in Samoa?

Samoa has two primary mobile operators: Digicel Samoa and Vodafone Samoa (formerly Bluesky). Vodafone Samoa covers 98.5% of populated areas. Digicel entered in 2006, breaking the monopoly and driving competition. In 2024, Digicel secured 5G approval and partnered with Nokia for infrastructure upgrades starting in Apia's CBD. Both operators offer 4G/LTE coverage, with 3G reaching 98% of populated areas.

How do I validate Samoan phone numbers programmatically?

Validate Samoan phone numbers using these regular expressions: landlines ^(?:[2-5]\d{4}|6[0-9]\d{4})$ (5-6 digits), mobile ^(?:7[1-35-7]|8[3-7])\d{5}$ (7 digits), toll-free ^800\d{3}$ (6 digits). Remove non-digit characters before validation and handle +685 prefix separately. For production, use dedicated validation libraries supporting E.164 format.

Does Samoa have mobile number portability (MNP)?

No, Samoa does not have Mobile Number Portability (MNP) per the Samoa National Numbering Plan 2016. Users must change their number when switching between Digicel and Vodafone. This impacts market dynamics and creates challenges for businesses maintaining contact records. While OOTR has authority to implement MNP, no timeline has been announced as of 2024-2025.

What is the emergency number in Samoa?

The emergency number in Samoa is 911, providing access to Police, Fire, and Medical services. The system operates 24/7 with multilingual operators, GPS integration for mobile calls, and redundant backup systems. Satellite communications ensure remote island coverage. Warning: Ensure your applications correctly route emergency numbers – blocking or misrouting 911 calls has severe legal and practical consequences.

How many digits are in Samoa phone numbers?

Samoa phone numbers vary by type: mobile (7 digits) with prefixes 71, 73, 75, 76, 77, 83, 84, 85, 86, 87; landlines (5-6 digits) with prefixes 2-5 or 60; toll-free (6 digits) with prefix 800; emergency (3 digits) is 911. Maximum length excluding country code is 7 digits. Store in E.164 format: +685 followed by the local number.

What time zone does Samoa use for telecommunications?

Samoa uses Pacific/Apia time zone (UTC+13 standard, UTC+14 daylight saving). Handle time zone conversions correctly for call scheduling, logging, and timestamps. Samoa observes daylight saving time – account for seasonal changes in time-based features. Use standardized libraries (e.g., JavaScript's Intl.DateTimeFormat with 'Pacific/Apia') for reliable handling.

Who regulates telecommunications in Samoa?

The Office of the Regulator (OOTR) oversees telecommunications in Samoa. Established in 2006 under the Telecommunications Act 2005, OOTR regulates telecommunications, broadcasting, postal, and electricity sectors. OOTR manages the Samoa National Numbering Plan (current: 2016), licenses operators, enforces technical standards, and handles consumer protection. The framework ensures fair competition, service quality, and ITU-T E.164 compliance.

What is the 5G rollout status in Samoa?

Digicel Samoa received 5G approval in 2024 and partnered with Nokia to upgrade infrastructure, starting in Apia's CBD. This makes Samoa an early 5G adopter among Pacific Island nations. Currently, 4G/LTE covers urban areas (Digicel achieved 100% LTE coverage in September 2020), and 3G reaches 98% of populated areas. The 5G rollout advances Samoa's digital economy and connectivity.