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SMS Guidelines for Argentina: Compliance, Two-Way Support, and Message Handling

When sending SMS messages in Argentina, understanding local guidelines and regulations is crucial for compliant and effective communication. This guide covers key aspects of SMS messaging in Argentina, including compliance, two-way SMS support, and message handling.

Locale Overview

Argentina, located in South America, is identified by the ISO code AR. The mobile country code (MCC) is 722, and the international dialing code is +54. These codes are essential for correctly routing messages to mobile networks.

Two-Way SMS and Number Portability

Argentina supports two-way SMS, enabling users to send and receive messages, which is beneficial for businesses seeking interactive customer engagement.

Additionally, number portability allows users to keep their mobile numbers when switching providers, ensuring uninterrupted SMS communication even if the recipient changes carriers.

Message Handling and Concatenation

Argentina supports concatenated messages, allowing messages exceeding the standard character limit to be split and reassembled on the recipient's device, ensuring full message delivery.

However, MMS (Multimedia Messaging Service) is not directly supported. Instead, MMS messages convert to SMS with an embedded URL, enabling recipients to access multimedia content via a link.

Sending SMS to Landline Numbers

Sending SMS to landline numbers in Argentina is not supported. Attempts to do so will result in a 400 response with error code 21614, and the message will not be logged or charged.

Compliance Considerations

To ensure compliance with local regulations when sending SMS in Argentina, businesses should adhere to the following guidelines:

  • Opt-in Consent: Obtain explicit consent from users before sending messages, particularly for marketing.
  • Respect Local Time Zones: Send messages during local daytime hours unless urgent.
  • Support HELP/STOP Commands: Allow users to manage preferences with HELP/STOP commands in the local language.
  • Do-Not-Call Registries: Avoid contacting users on do-not-call lists.

For detailed compliance advice, consulting with legal counsel is recommended.

Frequently Asked Questions

Is two-way SMS supported in Argentina?

Yes, two-way SMS is supported, facilitating interactive communication between businesses and customers.

Can I send SMS messages to landline numbers in Argentina?

No, sending SMS to landline numbers is not possible. Attempts will result in a 400 response with error code 21614.

Are there compliance considerations for sending SMS in Argentina?

Yes, businesses must obtain opt-in consent, respect time zones, support HELP/STOP commands, and avoid contacting users on do-not-call lists.

By following these guidelines, businesses can ensure their SMS campaigns in Argentina are effective and compliant with local regulations.

For more information on SMS regulations, visit the Argentinian Communications Authority website.