Can I send multimedia content via SMS in Estonia?

Yes, you can send multimedia content via SMS in Estonia, but it will be delivered as an embedded URL rather than as an attachment.

What happens if I try to send an SMS to a landline number in Estonia?

If you attempt to send an SMS to a landline number in Estonia, the Sent API will return a 400 response with error code 21614, and the message will not be logged or charged.

Are there any time restrictions for sending SMS in Estonia?

Yes, you should respect local time zones and avoid sending SMS messages outside typical daytime hours unless the message is urgent.

What is the character limit for standard SMS in Estonia?

The standard SMS character limit is 160 characters. Messages exceeding this limit will be split into concatenated messages.

Do I need user consent for sending SMS in Estonia?

Yes, you must obtain opt-in consent from users before sending any SMS communication, especially for marketing purposes.

How can users manage their SMS subscriptions in Estonia?

Users can manage their SMS subscriptions using HELP/STOP commands, which should be supported in the local language.

What is the error code for sending SMS to a landline in Estonia?

The error code for attempting to send an SMS to a landline number in Estonia is 21614.

Is delivery to M2M numbers guaranteed in Estonia?

No, message delivery to M2M (machine-to-machine) numbers in Estonia is on a best-effort basis and may not be guaranteed.

What should I do to comply with do-not-call registries in Estonia?

You should refrain from contacting users who are listed on do-not-call or do-not-disturb registries to ensure compliance.

Can I use any sender ID type for SMS in Estonia?

The behavior of concatenated messages may vary depending on the sender ID type used, so it's important to choose an appropriate sender ID.

How are long SMS messages displayed to users in Estonia?

Long SMS messages are split into smaller segments and reassembled upon receipt, so users see them as a single coherent text.

Can I conduct surveys via SMS in Estonia?

Yes, two-way SMS support allows you to conduct surveys and engage in interactive messaging with customers in Estonia.

What is the importance of character encoding in SMS messages?

Character encoding affects how concatenated messages are split and reassembled, influencing message delivery and display.

Why is opt-in consent important for SMS campaigns?

Opt-in consent ensures that users have agreed to receive communications, which is crucial for compliance with local regulations.

Are there any special requirements for marketing SMS in Estonia?

Yes, you must obtain opt-in consent, respect local time zones, and support local language commands for managing subscriptions.

How can businesses benefit from number portability in Estonia?

Number portability allows businesses to maintain consistent communication with customers, even if they switch mobile carriers.

Estonia SMS Guidelines: Messaging Best Practices and Compliance

Q: Is two-way SMS supported in Estonia?

Yes, two-way SMS is supported in Estonia.

Q: What are the compliance considerations for SMS campaigns in Estonia?

You should obtain opt-in consent from users, respect local time zones, support HELP/STOP commands, and avoid contacting users on do-not-call registries.

Q: What is number portability in Estonia?

Number portability in Estonia allows users to retain their phone numbers when switching between mobile carriers, ensuring consistent communication.

Q: How does concatenated SMS work in Estonia?

Concatenated SMS in Estonia allows long messages to be split into smaller segments and reassembled upon receipt, depending on character encoding and sender ID type.

Q: Is MMS supported in Estonia?

Direct MMS is not supported in Estonia. MMS messages are converted to SMS with an embedded URL for multimedia content delivery.

Sending SMS messages in Estonia requires adherence to specific guidelines to ensure compliance with local regulations and to optimize message delivery. Below, we explore key factors such as two-way SMS support, message concatenation, MMS handling, and compliance recommendations.

Two-Way SMS Support

In Estonia, two-way SMS is fully supported. This means businesses and organizations can engage in interactive messaging with their customers. Whether you are running a customer service chatbot or conducting a survey, two-way communication is possible.

Number Portability

Estonia supports number portability, allowing users to retain their phone numbers when switching between mobile carriers. This is beneficial for maintaining consistent communication with customers, even if they change providers.

Concatenated Message Support

When sending messages that exceed the standard SMS character limit, concatenation is supported. This feature ensures that long messages are split into smaller segments and reassembled upon receipt, so the end-user sees the message as one coherent text. However, it's important to note that concatenation behavior may vary depending on the character encoding used and the sender ID type.

MMS Support

Estonia does not support direct Multimedia Messaging Service (MMS). Instead, MMS messages are converted to SMS with an embedded URL. This means that images, videos, or other multimedia content will be delivered as a link rather than as an attachment.

Sending SMS to Landline Numbers

It is not possible to send SMS messages to landline numbers in Estonia. If an attempt is made, the Sent API will return a 400 response with error code 21614, and the message will not be logged or charged.

Compliance Considerations

To ensure that your SMS campaigns in Estonia are compliant with local regulations, you should follow these best practices:

Obtain opt-in consent from each end-user before sending any communication, especially for marketing messages.
Respect local time zones and avoid sending messages outside of typical daytime hours unless the message is urgent.
Support HELP/STOP messages in the local language to allow users to easily manage their subscriptions.
Refrain from contacting users who are listed on do-not-call or do-not-disturb registries.

Additionally, message delivery to M2M (machine-to-machine) numbers is on a best-effort basis only, meaning delivery may not be guaranteed.

By adhering to these guidelines, you can ensure that your SMS campaigns in Estonia are both effective and compliant with local laws.

FAQ

Is two-way SMS supported in Estonia?

Yes, two-way SMS is supported in Estonia, allowing businesses to engage in interactive communication with their customers.

Can I send SMS to landline numbers in Estonia?

No, sending SMS to landline numbers in Estonia is not supported. The Sent API will return an error (code 21614), and the message will not be logged or charged.

What are the compliance considerations for SMS campaigns in Estonia?

To comply with local regulations, you should obtain opt-in consent from users, respect local time zones for communication, support HELP/STOP commands in the local language, and avoid contacting users listed on do-not-call registries.

For more information on compliance, visit the Estonian Consumer Protection and Technical Regulatory Authority.