Complete SMS Guidelines for Russia
Overview
Russia, identified by its ISO code RU and mobile country code 250, is a key market for SMS communication in Europe. Understanding the specific regulations and technical requirements is crucial for businesses aiming to effectively engage with Russian audiences. This guide provides essential insights into SMS messaging in Russia, focusing on compliance, message length, and technical constraints.
Key SMS Features in Russia
| Feature | Details |
|---|---|
| Region | Europe |
| Dialing Code | +7 |
| Two-way SMS Supported | No |
| Number Portability Available | Yes |
| Concatenated Message Support | Yes (Varies by character encoding and sender ID types) |
| Message Length | 160 characters |
| MMS Support | Converted to SMS with embedded URL |
| SMS to Landline Numbers | Not supported. API returns a 400 error code (21614) |
SMS Messaging Regulations
Two-Way SMS
Two-way SMS is not supported in Russia. Businesses should explore alternative channels, such as web forms or email, for collecting feedback or responses from users.
Number Portability
Russia allows for number portability, enabling users to retain their phone numbers when changing mobile carriers. This feature supports consistent communication, crucial for maintaining long-term customer relationships.
Message Length and Concatenation
The standard SMS message length is 160 characters. Messages exceeding this limit are split into segments and reassembled at the recipient's end. Note that concatenation may vary based on character encoding and sender ID types.
MMS Support
MMS is not fully supported in Russia. Instead, multimedia content is sent via SMS with an embedded URL, directing recipients to view the content online.
Sending SMS to Landlines
SMS cannot be sent to landline numbers in Russia. Attempting to do so results in a 400 error (code 21614). Ensure your contact list includes only mobile numbers to avoid this issue.
Compliance and Best Practices
Opt-in Consent
Businesses must secure explicit opt-in consent from users before sending SMS, especially for marketing. Non-compliance can incur penalties up to 500,000 RUB.
Respect Local Time Zones
Send messages during the recipient's local daytime hours unless urgent. This practice enhances user experience and minimizes complaints.
Support HELP/STOP Messages
Ensure your SMS campaigns support keywords like HELP and STOP, and that these messages are in the recipient's local language.
Do-Not-Call Registries
Avoid messaging users on do-not-call lists to prevent legal penalties. Regularly update your contact lists to comply with such regulations.
Conclusion
Effective SMS communication in Russia requires adherence to specific technical and legal standards. While two-way SMS is unavailable, businesses can still engage audiences by respecting message length limits, local time zones, and ensuring opt-in consent. Always consult legal experts to ensure compliance with Russian regulations.
For more detailed information on SMS regulations, visit the official Russian telecommunications website.